About.... Steve Knapp 


About Steve

Born and raised in the East End of London, I was brought up to value community above all else. You look after each other, and you do it with a smile.

Everyone is valued, each person brings with them a unique skill set or insight which makes any community or team stronger.

This is why I always make a strong case for everyone involved in a business being made to be aware of, and responsible for, that business' vision and goals.

Having worked in Sales my whole working life, I always felt a little inferior when declaring what I did at a dinner table. When people announced, ‘Doctor’, ‘Lawyer’, ‘Accountant’… ‘Sales' always just seemed to pale in significance.

It’s my mission to change that; not just for me, but for every Salesperson who feels that same pain. The culture in Sales really needs a shake-up, and with that, the image and reputation of the Salesperson will become Elevated Everywhere.



I’ve worked all over the world implementing techniques to improve Sales; sometimes what seems like stating the obvious to one person, is a revelation to another. You simply don’t know what you don’t know. Everything I’ve done contributed to the development of my system: the 5 Principles of Sales Excellence - the model I use for consultations and assessments. When you work with as many businesses as I have on their sales, you notice there’s common problems and solutions in every sales team, no matter where they are, how big they are or what they’re selling. The 5 Principles was created to address the issues that every sales team will encounter.

The value of what you get with me is that I've developed this system for global businesses - I know the system works across continents and cultures. So you get the all the tools that can help you to fly; but with my help, you also get the pixie dust that makes sure you get off the ground.

I specialise in going into businesses with my toolkits for improving their sales and helping the sales managers to implement them.

I want to help everyone, everywhere, elevate their sales. But as there’s only one of me, I have produced downloadable kits for each of the 5 Principles which you can use yourself so that you can implement them yourself.

If you’re unsure of which one you might need, it might be useful for you to join the Membership Group where you can take part in Q&As, watch webinars as well as have discussions with other members that might help you with direction.

Alternatively, get in touch and I’ll get back to you as soon as I can.

Imagine every employee in your company knows exactly how their job delivers profit to the bottom line & which activities they perform in their daily work to support the sales effort. Do you think you would see greater team working? Better engagement? More sales? I sure do!

-- Steve Knapp


+44 (0)7940 222 834